Eastview looks good on you!
It all begins with an idea.
Eastview. My First choice. Everytime.
K2 was proud to team up with Eastview Mall to refresh their brand and develop a new advertising campaign.
After reviewing existing materials, the team determined that a new look and feel was needed in order to invigorate efforts. We had a lot of fun developing the creative for this youthful campaign, which includes TV, radio, and print advertising, as well as organic and paid digital tactics.
We’re happy to say that sales are up! Thanks to Eastview for the opportunity.
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We’re excited to share it. See what K2 can do for you!
Do you want to stand out from your competition?Animated video is a great solution.
Here are 5 reasons why.
1. Stand out from your competition
Digital marketing has transformed into a increasingly-competitive marketplace. An animated video can effectively set you apart and establish you as a creative, innovative and futuristic company.
2. Boost Conversion Rates
Animations don't just engage your customers, they also inspire them to actually make purchases. Statistics reveal that including an animated video on your landing page can increase your conversion rate by a whopping 80%.
3. Engage with your customers
Consumers engage with online video content on a daily basis. In a recent study, it was found that one third of all online activity time is spent watching videos.
Animated videos are the perfect way to engage potential customers since they present essential information in an attention-grabbing way.
4. Save money
Unlike live-action videos, animations don’t become dated quickly. Choosing an animation instead will save you money as it will remain fresher-looking for longer and will need to be updated less frequently.
As compared to live human actors, animation does not promote any particular age, race or nationality. This is vital because the internet is a global marketplace.
5. Promote brand development
Animated videos give you a golden opportunity to artistically integrate logos, color schemes, and brand images into your video.
K2 creates animated videos with stylized illustrations, graphics and straight forward messaging using your brand guidelines. They simplify the message and communicate it in an impactful and entertaining way.
Do you have a story to tell? Contact us.
K2 launches a new website
It all begins with an idea.
Check it out!
K2 recently launched a newly designed website with the intent of making it more user friendly, easier to navigate and more accessible.
We have divided our portfolio into sections so you can find what you need quickly. Branding, websites, advertising, video, print, Illustration, maps, exhibits and packaging.
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We’re excited to share it. See what K2 can do for you!
A new display for the RIT College of Science
It all begins with an idea.
RIT COS graphic wall display
We are proud to partner with RIT, designing and producing displays and exhibits for many different colleges within the Institute.
Designing a display
K2 was given the task of designing, creating, producing and installing a wall graphic display highlighting the prestigious awards that have been given to honor the many alumni, faculty, staff and students that have excelled within The College of Science.
Using the approved branding and some great photography we captured the exciting spirit the college. The original display was a series of black and white print outs mounted under plexiglass in severe need of updating. We designed and supervised the production of the new display which definitely adds some excitement to the hallway and give the prestige these awards deserve.
Do you need an exhibit?
Please contact Claire at 585-256-0110 x1