Our Process

K2 Communications Branding, Identity and Marketing Plan Process

How it works

  1. Schedule an initial consultation

  2. Evaluate your business needs

  3. Put together a plan with an estimate and a time frame

Positioning you for success

Discovery

Understand your strengths and weaknesses, differentiations, target audience, competitors

Strategy

Develop your communication and creative strategies

  • Positioning statement

  • Key Messages

  • Personality

  • Tone of voice

Identity

Provide you with the graphic components

  • Logo and usage

  • Color system

  • Typography

  • Tagline

Get Results

Help you grow your business

  • Establish Consistency

  • Create efficiencies to lower marketing costs

  • Increase recognition

  • Stand out from your competitors

Questions?